La Poste TFA advertising poster
The French post company ran a line of Star Wars merchandise for the release of The Force Awakens in theaters late 2015. Although it can seem like a basic product, this was actually the first time that the French post office ran an offer tied-in with a Star Wars movie (a previous attempt had been made in 2010 with ESB / Luke Bespin stamp for the Jules Verne festival featured ( here).)

In addition to a great line of merchandise, La Poste designed a great deal of in-store advertising material such as store displays and flyers, and even designed promotional material for their mail and package sorting facilities (a near full size Vader shaped display and a garland style banner). Look out for the other items listed in the Archive about this great product line.

This is the poster to advertise the campaign, it features the stamps and that amazing R2-D2 package ( see entry here) with prepaid domestic postage. The pitch reads that children will surely prefer the box rather than the content. It is quite large, theater dimensions of 60 x 80 centimeters (24 x 32 inches).

Description by: Stephane Faucourt
Photo: Stephane Faucourt
From the collection of: Stephane Faucourt
Film:The Force Awakens
Licensee:La Poste
Category:Posters / Advertising


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