| La Poste TFA product display | |
| The French post company ran a line of Star Wars merchandise for the release of The Force Awakens in theaters late 2015. Although it can seem like a basic product, this was actually the first time that the French post office ran an offer tied-in with a Star Wars movie (a previous attempt had been made in 2010 with ESB / Luke Bespin stamp for the Jules Verne festival featured ( here). In addition to a great line of merchandise, La Poste designed a great deal of in-store advertising material such as store displays and flyers, and even designed promotional material for their mail and package sorting facilities (a near full size Vader shaped display and a garland style banner). Look out for the other items listed in the Archive about this great product line. This store display was used in post offices running the product line. It’s a huge cardboard display with pegs to display all the products as well as the R2-D2 shipping box . It also gives instructions about the sweepstakes. |
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| Description by: | Stephane Faucourt |
| Photo: | Stephane Faucourt |
| From the collection of: | Stephane Faucourt |
| Country: | France |
| Film: | The Force Awakens |
| Licensee: | La Poste |
| Year: | 2015 |
| Category: | Store Displays / Miscellaneous |