La Poste TFA lottery ticket
The French post company ran a line of Star Wars merchandise for the release of The Force Awakens in theaters late 2015. Although it can seem like a basic product, this was actually the first time that the French post office ran an offer tied-in with a Star Wars movie (a previous attempt had been made in 2010 with ESB / Luke Bespin stamp for the Jules Verne festival featured ( here).

In addition to a great line of merchandise, La Poste designed a great deal of in-store advertising material such as store displays and flyers, and even designed promotional material for their mail and package sorting facilities (a near full size Vader shaped display and a garland style banner). Look out for the other items listed in the Archive about this great product line.

Lottery coupons like this one were redeemed based on the amount of purchase at the post office. The scratch area on the card revealed a code that could be checked online to win a screening of TFA on the very day of release (16th of December) in Paris, and one trip for two in Iceland to visit one of shooting location of the movie.

Description by: Stephane Faucourt
Photo: Stephane Faucourt
From the collection of: Stephane Faucourt
Country:France
Film:The Force Awakens
Licensee:La Poste
Year:2015
Category:Office Supplies / Miscellaneous


  


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