|La Poste interactive stamp|
|The French post company ran a line of Star Wars merchandise for the release of The Force Awakens in theaters late 2015. Although it can seem like a basic product, this was actually the first time that the French post office ran an offer tied-in with a Star Wars movie (a previous attempt had been made in 2010 with ESB / Luke Bespin stamp for the Jules Verne festival featured ( here).|
In addition to a great line of merchandise, La Poste designed a great deal of in-store advertising material such as store displays and flyers, and even designed promotional material for their mail and package sorting facilities (a near full size Vader shaped display and a garland style banner). Look out for the other items listed in the Archive about this great product line.
This sleeve contains a leaflet and a large size (sticker) interactive stamp. Scanning the stamp with a smartphone would give access to online content about The Force Awakens, theatrical poster, stills, bios of characters…
|Description by:||Stephane Faucourt|
|From the collection of:||Stephane Faucourt|
|Film:||The Force Awakens|
|Category:||Office Supplies / Miscellaneous|