Mail-away Offers: "Star Wars Is Forever" Poster
Expiration Date: December 31, 1984
How Available: 2 Proofs of Purchase from Kenner Action Figures
How Advertised: Shelf talker displays in the Star Wars toy section of retail outlets
Description: This attractive poster proclaims what had long been an internal Kenner marketing slogan, "Star Wars Is Forever." The reverse has a neat display of the 79 then current line. In 1984, Kenner was faced with a new dilemma. There were no Star Wars movies planned for production by Lucasfilm, therefore Kenner would need to change its approach to the line to keep consumer interest.
