Mail-away Offers: "Star Wars Is Forever" Poster
Expiration Date: December 31, 1984
How Available: 2 Proofs of Purchase from Kenner Action Figures
How Advertised: Shelf talker displays in the Star Wars toy section of retail outlets
Description: This attractive poster proclaims what had long been an internal Kenner marketing slogan, "Star Wars Is Forever." The reverse has a neat display of the 79 then current line. In 1984, Kenner was faced with a new dilemma. There were no Star Wars movies planned for production by Lucasfilm, therefore Kenner would need to change its approach to the line to keep consumer interest.
Shelf talker used to advertise the offer in retail outlets.
This larger store display was also used to promote the poster offer.