Guide to 'card backs' for Kenner's Star Wars action figures v1.0
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This is probably incomplete.  If you have more information, please feel
free to correct it and email it to me!  I know I'm missing the foreign
ones.
 
Some of this information was taken from a booklet, "Star Wars
Merchandise Magazine Action Figure Guide #1".  It pictures all the card
backs, but doesn't mention the differences, so I'm picking them out.  It
was made by 'LDW PRODUCTIONS', which I'll assume is Lance Worth - so
give him a lot of credit!  The pictures are pretty grainy, and black and
white, but worth looking at.  He charges $5.00 for it, an can be reached
at 619-535-1654.  What I couldn't tell from the guide I used my own
collection to determine.
 
The cards are listed (hopefully) in order, oldest first.
 
To read this, the first field is what 'type' of card front, i.e. Star
Wars, ESB, ROTJ, POTF, etc.  The second field is the number of figures
shown - the top of the cards generally read "Collect all XX Star Wars
Action Figures!" where XX is the number pictured. While I can't type out
each card word for word, I've tried to give a general description of the
card backs under the third field, "Description".  Happy hunthing!
 
 
Front     Number
of card   figs.
reads     shown  Description
========= ====== ===========
 
Star Wars 12-A:  Drawings of Sand Person, C-3P0, Death Squad Commander,
                 Han Solo, Chewbacca, Leia, Luke, R2-D2, Darth Vader,
                 Stormtrooper, Ben (Obi-Wan) Kenobi, Jawa.  Drawings
                 of Tie fighter, X-Wing, Landspeeder.  Picture of
                 collectors stand w/10 figures on bottom of card.
                 Paragraph on bottom right reading "Collector's Action
                 Stand FREE with proofs of purchase from 12 STAR WARS
                 Action Figures"
 
Star Wars 12-B:  Same as 12-A with 'FREE' paragraph above removed (!)
 
Star Wars 20-A:  Pictures 4x2 grid of 8 new figures on top:
                 Luke X-Wing, Walrus Man, Snaggletooth, Power Droid,
                 Hammerhead, R5-D4, Death Star Droid, Greedo.
                 Smaller pictures of 12 original figures below.
                 Bottom shows SW Figure Case, Droid Factory, Creature
                 Cantina, Patrol Dewback, Land of the Jawas playset.
 
Star Wars 20-B:  Top 1/2 has picture of firing rocket Boba-Fett.
                 Smaller pictures below of Creature Cantina, Land of
                 the Jawa's playset.  Pictures of 8 new figures on lower
                 left in 3x3 grid and 12 old figures on lower right in
                 a 4x3 grid.
 
Star Wars 20-C:  Same as 20-B with big black sticker over picture of
                 Boba Fett firing the rocket!
 
Star Wars 20-D:  Same as 20-B with the following text now in place
                 of the rocket picture:  "BOBA FETT...A fearsome
                 interplanetary bounty hunter.  A threat to the Rebel
                 Alliance, especially Han Solo!  A new character in
                 Star Wars sequel.
 
Star Wars 20-E:  Same as 20-D with small circular sticker on lower left
                 corner of middle text:  "Offer Extended Until 03/31/80."
 
Star Wars 20-F:  Same as 20-D with small rectangular sticker on lower left
                 corner of middle text:  "OFFER EXTENDED UNTIL 12/31/80.
                 PLEASE ALLOW 6-8 WEEKS FOR SHIPMENT."
 
Star Wars 20-G:  Same as 20-D with BIG sticker over top 1/2 of card reading:
                 "GET A FREE SECRET STAR WARS ACTION FIGURE WITH PURCHASE
                 OF ANY 4 STAR WARS ACTION FIGURES" etc, etc.
 
Star Wars 21-A:  Bottom 1/2 same as 20-A.  9 'new' figures now in large
                 3x3 grid on left, 12 old figures in smaller 3x4 grid on
                 right.  Boba Fett in middle of large grid.
 
TESB      21-B:  Top same as 21-A.  Bottom has same toys as 21-A,
                 re-arranged w/display case now on bottom.  Note on
                 Droid Factory now reads "JAWA Figure not included".
 
TESB      21-C:  21 Figures on top, two grids (same size) 3x3 on left,
                 4x3 on right.  Bottom 1/2 of card reads "GET A FREE
                 SECRET STAR WARS ACTION FIGURE WITH THE PURCHASE OF
                 ANY 4 STAR WARS ACTION FIGURES" etc, etc.  Reads the same
                 as large sticker on 20-G.
 
TESB      31-A:  10 New figures added in 2x5 grid on left:
                 Lando, Bespin Guard (white), Luke Bespin, Rebel Hoth Soldier,
                 Snowtrooper, FX-7, Leia Bespin, Han Solo Hoth, Bossk,
                 IG-88.  21 figures on right in 5x4 grid with Hammerhead
                 on very bottom left.  Note that 'Death Squad Commander'
                 is now referred to as 'Star Destroyer Commander'.
                 Toys pictured on bottom - Snowspeeder, Millenium Falcon,
                 Imperial Troop Transporter (voice version).
 
TESB      31-B:  Same as 31-A, except for toys on bottom:  Hoth ice
                 planet Action Playset, Star Destroyer Playset, Darth
                 Vader collector's Case.
 
TESB      32-A:  Same as 31-A, with Yoda added on top left of card.
                 Troop Transport is replaced with Imperial Attack Base.
 
TESB      32-B:  Same as 31-B, with Yoda added on top left of card.
 
TESB      41-A:  Figures in 10x4 grid on top, with poor R2-D2 all alone
                 on the bottom left.  New figures on top row - Dengar,
                 Imperial Commander, Rebel Commander, AT-AT Driver,
                 Ugnaught, Leia Hoth outfit, Lobot, Han Solo Bespin,
                 2-1B.  Bottom 1/3 pictures the following toys:
                 Snowspeeder, Tauntaun, Turret-Probot playset,
                 3-mini rigs (I don't know these by name.  help?)
 
TESB      41-B:  Figures same as 41-A except R2-D2 is up on the top right
                 corner of the card.  Bottom half reads "FREE A Star Wars tm
                 Action Figure Survival Kit" etc, etc.  Pictures the contents
                 of the kit which include 5 guns, 3 masks, 2 backpacks, jedi
                 training harness, grappling hook
 
TESB      41-C:  Figures shown all standing together loose, numbered 1-41.
                 Bottom 1/3 of card is the same as 41-A.
 
TESB      41-D:  Figures same as 41-C, bottom has lots of toys pictured -
                 Dagobah Playset, Darth Case, X-Wing, TIE Fighter, Twin
                 Pod Cloud Car, Millenium Falcon, Slave I.
 
TESB      45:    Figures numbered and standing loose together.  New figures -
                 Cloud Car Pilot, Bespin Guard (black), AT-AT commander,
                 Luke Hoth, all on bottom left of figures.  C-3P0 is now
                 pictured with the net and removable limbs, R2 with the
                 sensorscope.  Bottom reads "SPECIAL OFFER Star Wars tm
                 Action Figure DISPLAY ARENA" etc etc. displaying the
                 4-part 'L-shape' display.
 
TESB      47:    Figures numbered and standing loose together.  New figures -
                 TIE Pilot, Zuckuss.  Bottom 1/3 of card reads "SPECIAL OFFER
                 FREE 4-LOM ACTION FIGURE WITH PURCHASE" etc etc.
 
TESB      48-A:  Figures numbered and standing loose.  4-LOM added to bottom
                 row, 3rd figure.  Bottom shows toys - Scout Walker, Wampa
                 Open Belly Tauntaun (on his side - dead!!), Rebel Transport,
                 Vehicle Maintenance, Tri-Pod cannon, Radar Laser cannon,
                 CAP-2 Captivator and INT-4 Interceptor.
 
TESB      48-B:  Figures same as 48-A, bottom covered by big sticker
                 which reads 'SPECIAL OFFER!  FREE ADMIRAL ACKBAR tm
                 FIGURE FROM STAR WARS:  REVENGE OF THE JEDI" etc, etc.
 
ROTJ      48-C:  Same as 48-B, sticker is now a real part of the card.
                 (i.e., they printed what was on the sticker on the card).
 
ROTJ      48-D:  Top 1/2 same as 48-A, bottom reads "SPECIAL OFFER!
                 FREE NIEN NUNB FIGURE FROM STAR WARS tm RETURN OF THE
                 JEDI" etc, etc.
 
ROTJ      65-A:  Lots of new figures added, numbered and standing loose.
                 Bottom 1/3 of card has these toys:  Chewbacca Bandolier
                 Strap, Y-Wing Fighter, C-3PO collectors case.
 
ROTJ      65-B:  Same figures as 65-A, bottom reads "FREE THE EMPORER
                 ACTION FIGURE FROM STAR WARS RETURN OF THE JEDI" etc.
 
ROTJ      65-C:  Same figures as 65-A, bottom reads "FREE ANAKIN SKYWALKER
                 ACTION FIGURE FROM STAR WARS RETURN OF THE JEDI" etc.
 
ROTJ      77-A:  New figures added, numbered and standing loose.
                 Bottom 1/3 of card has these toys:  Sy Snootles Band,
                 Ewok Combat Glider, Ewok Assualt Catapult, Rancor
 
ROTJ      77-B:  Figures same as 77-A, bottom has free Anakin offer as
                 on 65-C.
 
ROTJ      79-A:  Paploo & Lumat added to middle of bottom row, figures
                 & toys otherwise same as 77-A.
 
ROTJ      79-B:  Figures same as 79-A, bottom has free Anakin offer as
                 on 65-C.
 
POTF      92:    Lots of new figures added on bottom row.  Bottom
                 has Star Wars Coins offer.  There's never been anything
                 like it.  :-)
 
EWOKS:           6 Ewok figures pictured.  Bottom has pictures of
                 Ewok Battle Wagon, Ewok Village, Ewok Combat Glider,
                 Ewok Assault Catapult.
 
DROIDS:          12 Droids figures pictured.  Bottom has pictures of
                 ATL-Interceptor, Side Gunner, Battery Operated Lightsaber.