This term refers to any photograph that has been modified or enhanced using manual techniques, such as painting or airbrushing, in order to make it easier to reproduce in printed form. These days, most photo manipulation is done via computer programs such as Adobe Photoshop. But during the vintage Star Wars era, Kenner employed photoart for almost all of the images used on their toy packages and advertising signage. A piece of photoart is significant because it is the master image used on packaging for a specific toy. In a way, it can be compared to a "packaging sculpt". Well, for the photos on the packaging at least.

See also:
Photoart for Walrus Man Blister Card
Photoart for Stormtrooper Cardback Image
Photoart for Micro Collection Hoth Generator Attack Playset

Description: Ron Salvatore and Isaac Lew