| 1978 POPAI Award for 12-Figure Action Figure Merchandiser | |
| This POPAI award was presented to Kenner in 1978 to recognize the company's floor display designed to promote Star Wars action figures. POPAI is short for "Point-of-Purchase Advertising Institute," an organization that has recognized exceptional store merchandising for decades. The award is the known as an OMA, short for "Outstanding Merchandising Achievement."
You're probably wondering, "Why a Native American?" The form of the award harks back to the carved figures of Native Americans that once adorned tobacco shops. The cigar-store Indian -- the earliest store display!
This very award was featured in a 1978 Kenner sales bulletin. The bulletin also features a shot of the full merchandiser, which consisted of the 12-figure display bell and a rotating wire fixture. According to the documents featured here, Kenner shipped over 5,000 of these merchandisers in 1978. For more information on this award, see Kenner Collector. |
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| Description by: | Ron Salvatore |
| Photo: | Ron Salvatore |
| From the collection of: | Ron Salvatore |
| Country: | United States |
| Film: | A New Hope |
| Licensee: | Kenner |
| Year: | 1978 |
| Category: | Awards / Licensee |
