|1978 POPAI Award for 12-Figure Action Figure Merchandiser|
|This POPAI award was presented to Kenner in 1978 to recognize the company's floor display designed to promote Star Wars action figures. POPAI is short for "Point-of-Purchase Advertising Institute," an organization that has recognized exceptional store merchandising for decades. The award is the known as an OMA, short for "Outstanding Merchandising Achievement."
You're probably wondering, "Why a Native American?" The form of the award harks back to the carved figures of Native Americans that once adorned tobacco shops. The cigar-store Indian -- the earliest store display!
This very award was featured in a 1978 Kenner sales bulletin. The bulletin also features a shot of the full merchandiser, which consisted of the 12-figure display bell and a rotating wire fixture. According to the documents featured here, Kenner shipped over 5,000 of these merchandisers in 1978.
For more information on this award, see Kenner Collector.
|Description by:||Ron Salvatore|
|From the collection of:||Ron Salvatore|
|Film:||A New Hope|
|Category:||Awards / Licensee|