Meccano Space scene poster offer leaflet
This large A2 format (23" x 17) leaflet is a very rare promotional document especially designed to promote the late 1984 catalog / poster offer and its marketing plans to retailers who would run the campaign.
Only one was shipped per retailer with each 1984 space scene poster offer kit, and only 2 are known to exist so far.

The paper format itself is probably what makes the document so special as it is a very uncommon format (back then, as of today) and requires specific offset printer which only few printers owns, making it more expensive to produce. The outer side shows the poster artwork with Meccano copyright mentions and titled "Ils arrivent" (They are coming referring to the toys), which was a pitch used during the ESB promoting era.

The inner side is especially aimed at retailers to show efforts made by Meccano to promote the line for the first time in France, a TV-commercial will air on French channels in November and December 1984. The second part of the leaflet introduces the poster offer with 150000 units produced and its support in youth publications. Then, the third part announce 900000 small catalogs and give details about the whole offer and promotional kit retailers would receive as an incentive and reward for their customers. It recommends giving small catalogs to boys aged from 5 to 11, and due to a limited quantity of posters, to redeem them only tied with a purchase.

Description by: Stephane Faucourt
Photo: Stephane Faucourt
From the collection of: Stephane Faucourt
Country:France
Film:Return of the Jedi
Licensee:Meccano
Year:1984
Category:Catalogs / Retailer


  


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