Concept Art for Micro Collection/Empire Strikes Back Promo Kit
In 1978, Kenner is believed to have shipped promotional kits to retailers. The kits contained store displays and other products intended to promote the company's earliest Star Wars products.

The image you see above, which comes from a Kenner sales slide, suggests that a similar strategy was considered for 1982, when Kenner debuted its Micro Collection line.

The image shows a flip-top box labeled "shoppe promotional kit" (gotta love the use of the obnoxious "shoppe"), two different "logo boards," two posters, nine Micro shelf-talkers, nine "Star Wars Collection" shelf-talkers, and four "plastic environment coverings" in two different styles.

Aside from the Micro shelf-talkers, none of this material is known to have been released. Yet the drawing provides an intriguing peak into Kenner's early Micro Collection promotional ideas.

This image comes from a slide used in an internal Kenner presentation. Thanks to a good anonymous buddy for allowing us to showcase it. And special thanks to Mike Ritter and his brother Pete for scanning it.

Description by: Ron Salvatore
Photo: Pete Ritter, Mike Ritter
From the collection of: Anonymous
Country:United States
Film:Empire Strikes Back
Category:Store Displays / Toy


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