French QUICK EP1 3d Dark Vador placemat
FRANCE: From January 31 to March 5 2012, French fast food chain QUICK ran a large culinary promotion combined to the Episode I 3d release in theaters, in offering different burgers to taste and an even larger range of associated products and promotion material.

Two different burgers were available: JEDI burger (mustard force) and DARK burger (pepper force), then, the ultimate DARK VADOR burger (spicy) on the last days, which was a first-time ever black bread and was limited to 250 burgers per restaurant.

Among with this burgers, 10 products were released for boys and girls meals, as well as several products for teenagers (pins, buttons etc…).

QUICK also developed a very wide range of promotional material: large displays, placemats, staff shirts, specific burger boxes, posters, outdoor banners…

Promotional material was truly difficult to get because employees would keep them, or managers had to return specific items to the headquarters in order to be destroyed.

This is a regular placemat that you would get with each 'to stay' meal.

Description by: Stephane Faucourt
Photo: Stephane Faucourt
From the collection of: Duncan Jenkins, Stephane Faucourt
Country:France
Film:Phantom Menace 3D
Licensee:Quick Restaurants
Year:2012
Category:Food Products / Fast Food / Packaging


  


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