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| Record Promotion Marketing Plan | |
| These are a sample set of pages from a Lucasfilm internal marketing document based on a narrated record promotion planned after the release of Star Wars A New Hope. One concept included a premium advertised on Cheerios cereal boxes, and another was a McDonald's tie-in. What's interesting about the McDonald's concept is that the fast food chain did not participate in Star Wars promotions in the US until years later with Clone Wars. |
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| Description by: |
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| Photo: |
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| From the collection of: |
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| Country: | United States |
| Film: | A New Hope |
| Licensee: | Lucasfilm, Ltd. |
| Year: | 1977 |
| Category: | Prototypes / Product Concepts |