| Meccano/General Mills France Early Age Toys 1985 Retailer Catalog | |
| As Meccano / General Mills France grew and extended its line, retailer
catalogs were published over multiple documents (ie. play-doh, meccano
construction sets, board games, monopoly...)
This document is a pre-school / early age toys retailer catalog, issued by General Mills France in 1985. It's a 2 pages booklet, and the right inner page has a sleeve with 4 inserts, the 1st one being dedicated to the Preschool Ewoks with assortments.
It features the Preschool Ewoks line - as well as Strawberry Shortcake (Charlotte aux Fraises) and Care Bears (Les Bisounours). The booklet promotes the company market increase, toy lines, toys quality & packaging, as well as media plan, Kenner club, and refund offer. Then, each insert promotes a line with pictures, description and assortment content.
Last but not least, the last insert is one of the very few French documents that shows retail shelves options & box packaging. |
 | |
| Description by: | Stephane Faucourt |
| Photo: | Stephane Faucourt |
| From the collection of: | Stephane Faucourt |
| Country: | France |
| Film: | Wicket the Ewok |
| Licensee: | Meccano |
| Year: | 1985 |
| Category: | Catalogs / Retailer |
