Power of the Force "The Chosen One" Logo Concept
This is one of many logo concept boards created by LPK for Kenner for their toy promotion following the release of Return of the Jedi. At the time, Kenner considered different slogans and logos for a newly planned line of Star Wars action figure toys based on characters and vehicles from all three films. What makes this presentation board special among all the others is that it is "The Chosen One" that was used extensively on toy packaging that is familiar to collectors today. This logo bears a check mark on the lower right, presumely indicating this is the one that was selected for the Power of the Force line, sticking with the name and layout for the promotion.
Description by: Gus Lopez
Photo: Gus Lopez
From the collection of: Gus Lopez
Country:United States
Film:Power of the Force
Category:Prototypes / Product Concepts


Checklist by Duncan Jenkins, Gus Lopez, and the Star Wars collecting community
Software by Chris Nichols

All information © 2014 Star Wars Collectors Archive