Thermos lunch box display header
Although Star Wars lunch boxes were a cafeteria standard in the late 70s and early 80s, very little store display material can be found. This may be because lunch boxes of many varieties were sold together without focusing on any specific movie or TV license. I seem to recall a cardboard school bus being used to shelve lunch boxes at one point.

I think the Bee Gees would not have ever crossed my mind as a lunch box possibility in 1977, but this header provides nice context to the choices vying for attenting in 1977. I like the unique artwork for Vader and R2-D2, which further helps distinguish this from other marketing items.

Other store displays for Star Wars lunch boxes can be seen here and here. I have only seen vintage Thermos display items for A New Hope, but not any ESB or ROTJ.

Description by: Todd Chamberlain
Photo: Todd Chamberlain
From the collection of: Todd Chamberlain
Country:United States
Film:A New Hope
Licensee:Thermos
Year:1977
Category:Store Displays / Miscellaneous


  


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