Estes Proton Torpedo Store Poster
Advertising posters from the original 1977 merchandising campaigns are tough to come by, so even when a reduced-size promo like this one surfaces, it can be pretty exciting.

This relatively small poster, which measures roughly 10x27 inches, was probably the first Estes poster printed, since the Proton Torpedo was the first kit produced in the line. In a rush to get Star Wars product out as quickly as possible, designers decided to forego a unique Star Wars design in favor of a ready-made rocket shell onto which they could simply apply Star Wars decals.

As it happens, this poster was not exclusive to hobby shops--rocketry enthusiasts could actually receive one of these as a promo by getting a friend to buy the Proton Torpedo rocket set, as a snipe explains in their December 1977 catalog.

A great poster with unique, wonderfully dated graphics that pretty much reprints the package art (with the added "Available Here"). The unconventional use of silver ink within the composition almost certainly increased the cost of this poster's print run--which may have been the trade-off for its diminutive size.

Description by: Pete Vilmur
Photo: Pete Vilmur
From the collection of: Pete Vilmur
Country:United States
Film:A New Hope
Category:Posters / Advertising


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