1983 Toy Fair Promotional Flyer
This promotional fold-out was probably distributed to 1983 Toy Fair buyers in order to persuade them to visit Kenner's New York showroom. This was the year in which Kenner was to debut their extensive Return of the Jedi product line, and they wanted to be sure that everyone attending Toy Fair that year knew it....and, when you get right down to it, the unveiling of the ROTJ toys probably was the big Toy Fair event of 1983.

According to Justin, the small text of the flyer reads:

First it was Kenner and STAR WARS. And The Force grew. Then the saga continued with THE EMPIRE STRIKES BACK. Now it's the newest and brightest star in the toy galaxy... The collection the world's been waiting 3 years to see... It's STAR WARS RETURN OF THE JEDI Collection. Catch the exciting preview, featuring more Action Figures, more vehicles, more playsets than anyone in the galaxy can remember!

Promotional items such as this flyer and the many dealer catalogs that Kenner issued yearly, are fascinating collectibles. They give us insight into how the Kenner Star Wars line was marketed to retailers

Description by: Ron Salvatore
Photo: Justin Greenfield
From the collection of: Justin Greenfield
Country:United States
Film:Return of the Jedi
Category:Catalogs / Flyers


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