Power of the Force Logo Concepts (close-ups)
Here you see some close-up images of the conceptual Power of the Force logos seen here, here, here and here. Each piece consists of a printed logo image, which is mounted top of a piece of foam-core, which is itself coated with a sheet of gridded paper. As you can you see by referring to the nickel placed on the lower right corner of each piece, these are fairly large. They were probably used in some sort of presentation focusing on what was then the future of the Star Wars toy line.

The first image consists of a plain Star Wars logo, with a red laser beam running through it and the words "the force forever" below. The "force forever" bit places the emphasis on the continuation of the line beyond the Trilogy's run in theaters and is consistent with the "Star Wars is forever" slogan that Kenner was so fond of using in their marketing materials (see, for instance, the ROTJ mail-away poster).

This second example is very similar to the first, differing only in its use of a rectangular red border around the Star Wars logo.

I particularly like this one, which utilizes a metallic-looking octagon border and again features the "force forever" bit.

This fourth logo is very similar to the previous one, but it replaces the octagon border with a an irregular red one.

Finally, we have the most unique logo in this group. It's a simple red and gold Star Wars logo, embellished with some white highlights to make it look as though it's moving and sparkling. This is the only one of these pieces that was, to an extent, decorated by hand.

Here's the back of one of these pieces. It features a sticker emblazoned with the logo of the design firm that created these logos, as well as a hand-written note requesting that the "light saber" (meaning the beam running through the centers of the first and second logos on this page) be changed from red to green.

Description by: Ron Salvatore
Photo: Ron Salvatore
From the collection of: Ron Salvatore, John Wooten
Country:United States
Film:Power of the Force
Category:Prototypes / Product Concepts


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