ESB Rebel Transport Cromalin
The cromalin seen here represents an important phase of the process used to create the packaging for this vehicle. As you'll immediately notice, the cromalin exhibits heavy writing on its surface. These notes indicate changes that need to be made before the final version is approved. Suggested changes vary from piece to piece, but range from text absence, necessary color changes, etc. Once changes are made, a final cromalin is produced and approved by the appropriate individual. This explains why multiple cromalins of the same item often still exist ranging from heavily marked to free of markings.

The photo above highlights one of the most dramtic differences found on the cromalin compared to the final production packaging. You'll notice the word "Reverse" seen in the cromalin's left margin. Since the final product had "Rebel Transport Vehicle" in white font, I assume this notation relates to the eventual change since the font is black on cromalin. A second interesting note relates to the absence of the "assembly required" text. A black line indicates where this text needs to be placed along with handwritten notes about it. Also note the blue background is significantly darker on the cromalin than the production packaging seen here.

Finally, we see two "R's" in circles. These signified the need to add the trademark symbol to the right of the Kenner logo. The presence of all the mentioned notations add history to the piece and nicely illustrate the cromalin's purpose in the packaging design for the vehicle.

Description by: Michael G. Mensinger
Photo: Anonymous
From the collection of: Broc Walker
Country:United States
Film:Empire Strikes Back
Licensee:Kenner
Year:1980
Category:Prototypes / Prototype Packaging and Proofs


  


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