Productas Yupi Snack Food Figure Premiums from Colombia
Yupis! Productos Yupi, a snack food company based out of Columbia has been a major distributor of snack foods produced for children for many decades. Throughout the 1980s and 1990s the company marketed their products by including a small colorful plastic toy figure premium with their snack products. The Yupi corporation cycled through many popular genres of children's entertainment, creating short lived lines of individually and uniquely sculpted figures in different colored PVC plastic. The figures were licensed products and included lines of figures from multiple licensees including Hanna-Barbera, Marvel, DC, Lucasfilm, Disney, Warner Brothers and many others. The lines included sets of figures from the Flinstones, the Thundercats, Masters of the Universe, Woody Woodpecker, the Adventures of Tintin, and many superheroes and villain sets including figures like Wolverine, Spider-Man, Batman and Superman. There was even a set produced for the A-team! Of particular interest to collectors is the short lived line of figures made by Productos Yupi for Star Wars in the late 1980s.

This extraordinary line of figures are amongst, if not *the*, rarest production line of vintage Star Wars figures ever produced. However the intrigue of the Star Wars Yupi figure line is far more interesting then its obscurity.

When the Yupi sculptors went about planning and choosing the characters that would be used in the Star Wars line, it was at a point when the entire vintage run had already been produced and released. Instead of sculpting the characters from scratch , they chose to sculpt their line of figures copying the Kenner sculpts in mini proportion to the vintage Kenner line. This included the Kenner choices of figure weapons, often comically oversized! (This holds true for the majority of the figures with a few exceptions including Kenner figures that had soft good coverings and were produced with unique sculpts by the Yupi Corporation. ) The end result were a set of licensed mini vintage Star Wars figures that spans the entire saga and were based on the Kenner action figures beginning with the Star Wars line from 1977 and ending with the droids line from 1985.

The figures are unarticulated and come in a variety of colors for each figure produced. As far as copyright information, on the reverse of each figure the letters LFL are prominently stamped. Also of peculiar note, the bottom of each figure has tiny foot holes reminiscent of the peg holes on the bottom of the Kenner figures as if Yupi was planning a playset or stand.

As far as rarity is concerned, at present most figures are only known currently to exist in the low single digits in all colors combined. In addition, no advertising or discarded packaging has been found to date.

Below I have compiled a list of the known existing Yupi figures . The figures have been found in black, white, red, blue, pink, green and grey. Not all figures have been found in all color variations as of yet however it is likely that all of the figures were made in each of the colors based on the company's previous productions of other lines of figures. There are also minor color variants including light/dark blue and light/dark gray variations.

Star Wars

Obi-Wan Kenobi
Darth Vader
Death Squad Commander
Boba Fett


TIE Fighter Pilot
Rebel Commander


Gamorrean Guard
Nien Nunb
Admiral Ackbar
Rancor Keeper


Imperial Gunner

Animated Droids Series

Jord Dusat
Kea Moll

The figures due to their color variety also make for interesting display possibilities. Such as a white plastic Darth Vader facing off with a black plastic Obi-Wan. Only in the world of Yupi can the dark and light sides of the Force reverse!

Figures often confused with Yupis:

During the same time period a company called Panrico based out of Spain and Portugal were also producing an interesting line of star wars figure premiums. These figures remain rare today but are far more common then the Yupi line. These figures were unique sculpts that we're not based off the Kenner figures. They are made of a somewhat softer plastic and are smaller in scale. The Panrico set came in five colors. Yellow, Blue, Green, Pink and Orange. It is a 20 figure set giving the entire Panrico line an even number of 100 figures. All 20 figures are based off characters from the animated droids and Ewoks series of the mid-1980s

Here are Yupi figures with their Panrico counterparts for comparison.

A third type of small vintage Multicolored figures were produced in Japan.

They are known as Keshi Gomu which roughly translated means rubber or eraser. These figures were made by several companies and were produced out of rubber and are very diverse.They have different level of detail and scale and include figures and ships such as the land speeder. Two of the most prolific producers of Keshi Gomu were Takara and Maruka.

Description by: Yehuda Kleinman
Photo: Thomas Garvey, Yehuda Kleinman
From the collection of: Yehuda Kleinman
Film:Star Wars Saga (1986-2007)
Licensee:Productus Yupi
Year:Late 1980s
Category:Food Products / Chips / Premiums


Checklist by Duncan Jenkins, Gus Lopez, and the Star Wars collecting community
Software by Chris Nichols

All information © 2014 Star Wars Collectors Archive