Unused Artwork for 12 Figure Action Display Stand
Virtually every collector is familiar with the imagery used for the cardboard backdrop to the 12 figure Action Display Stand, Kenner's first Star Wars mail-away premium. The piece you see here is a taste of what that item might have looked like had decisions regarding the toy been made slightly differently. According to the source, a former Kenner designer, this is a rejected design for the backdrop. Made by a non-Kenner design firm, the piece is entirely painted and is done at 1:1, meaning it's the same size as the production backdrop. The imagery on the backdrop is slightly odd. As you can see, there is a lot of spacey-looking terrain in the foreground. In the background is a representation of the Death Star, which has some X-Wings flying around it. While I do not know why exactly this design was rejected, I think it's reasonable to assume that it was deemed too generic in its outerspace references. It just dosen't look a whole lot like Star Wars.

Here's a detail shot showing the Death Star and X-Wings. Those green lines are supposed to represent lasers, which are issuing from the space station.

Description by: Ron Salvatore
Photo: Ron Salvatore
From the collection of: Jordan Hembrough
Country:United States
Film:A New Hope
Category:Prototypes / Product Artwork


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