Photoart for Micro Collection Hoth World Box
Here you see a large piece of the original photoart used to create the box for the Micro Collection Hoth World playset. Basically, the term photoart applies to photographs that have been modified or enhanced in some way--usually using airbrushed paint effects--so that they may be used as the masters for mass-produced printed images. Today, with most commercial graphics work being done on computers with the help of programs like Adobe Photoshop, I suspect there is little need for hand-created photoart in the toy business. But during the '80s, when Kenner was producing their Star Wars line, it was standard practice.

Here you see two detail shots. In the leftmost image, you can make out the blue highlights that were added to the figures to make them stand out. The image on the right demonstrates how the artists who worked on these pieces used paint to block out certain background details that might intrude on the playset photos.

A third close-up.

I think there is a risk that these pieces will come across as boring or insignificant to some collectors. But one has to keep in mind that they are the original masters for images that were eventually printed on many thousands of toy packages. And a lot of care went into creating them. Neat stuff.

Description by: Ron Salvatore
Photo: Ron Salvatore
From the collection of: Ron Salvatore
Country:United States
Film:Empire Strikes Back
Licensee:Kenner
Year:1980
Category:Prototypes / Micro Collection


  


Checklist by Duncan Jenkins, Gus Lopez, and the Star Wars collecting community
Software by Chris Nichols

All information © 2014 Star Wars Collectors Archive