Toy Area Header Card - 'Toy Galaxy' Pole Display

This is the display centerpiece for Kenner's 1978 line of toys, the company's debut Star Wars offering. Its constructed of non-corrugated cardboard and features some pretty nifty graphics showing X-Wing fighters and a couple of explosions.

The display is double-sided; the two sides fold at their junction, creating a hollow cardboard rectangle with a hole in its center.

This hole accommodated a pole, on top of which the display could be mounted for easy viewing.

The next year saw the debut of the "Toy Center" slogan, and a refreshed merchandising campaign. This "Toy Galaxy" pole sign was supplanted by a much larger, sturdier header card, with similar dogfight graphics and large "Toy Center" text.

Description by: Ron Salvatore
Photo: Todd Chamberlain
From the collection of: Todd Chamberlain
Country:United States
Film:A New Hope
Category:Store Displays / Toy


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