1985 Pre-Toy Fair Kenner Retailer Catalog
Probably the coolest and most famous Pre-Toy Fair catalog. This one shows the POTF line as well as many toys shown in Droids packaging that were never released as such. It also shows a page full of POTF carded figures of which many were unreleased. Many of the sets shown with the ROTJ logo were changed to the POTF logo in the Toy Fair catalog.
  • Front Cover (Full Size)
  • Back Cover (Full Size)
  • Page 36 (Full Size) - Ewoks and Droids title page
  • Page 37 (Full Size) - Movie detail page
  • Page 38 (Full Size) - New Power of the Force Action Figures
  • Page 39 (Full Size) - Action Figures
  • Page 40 (Full Size) - Collector Coins Power of the Force carded figures
  • Page 41 (Full Size) - Lightsabers and collector cases
  • Page 42 (Full Size) - New Power of the Force Mini-Rigs
  • Page 43 (Full Size) - Small scale vehicles and other assorted items
  • Page 44 (Full Size) - Tatooine Skiff double page spread
  • Page 45 (Full Size) - Tatooine Skiff double page spread
  • Page 46 (Full Size) - A-Wing Fighter double page spread
  • Page 47 (Full Size) - A-Wing Fighter double page spread
  • Page 48 (Full Size) - Playsets and assorted items
  • Page 49 (Full Size) - Vehicles and Plush Ewoks
  • Page 50 (Full Size) - Power of the Force Planogram and Header Displays
  • Page 51 (Full Size) - Power of the Force Planograms
  • Page 66 (Full Size) - Play Doh
  • Page 72 (Full Size) - Kenner Preschool Ewoks range
  • Page 74 (Full Size) - Kenner Preschool Planogram
  • Page 75 (Full Size) - Kenner Preschool Planogram
  • Page 76 (Full Size) - Coloring books

Page content descriptions

Back Cover
Details the commercial schedule for the toy lines inside the catalog

Page 36
Ewoks and Droids title page introducing the two new lines and when they are scheduled to debut on TV

Page 37
Ewok Adventure promo and re-release schedule for Return of the Jedi. Introduction to the Collector Coins with Power of the Force figures.

Page 38
Pictures of the 15 new Power of the Force action figures. These are likely hand painted versions with EV-9D9 appearing with a really metallic sheen and Lando Calrissian General Pilot sporting a bright blue cape

Page 39
A page of earlier action figures

Page 40
A page displaying the new collector coin promotion which shows many mock-up Power of the Force carded figures complete with bubbles and coins in place. Some like the B-Wing Pilot and Emperor were actually released. Others like Luke Skywalker Hoth Battle Gear and Boba Fett never made it to the market in this format

Page 41
The Force Lightsaber store display with C-3PO and Laser Rifle carry cases

Page 42
Single Body Transport Vehicles or as most of us know them, Mini-Rigs. This page has artwork displaying the last three made, the One Man Sand Skimmer, the Imperial Sniper Vehicle and the Security Scout Vehicle

Page 43
The Ewok Glider and Catapult, Speederbike and some more Mini-Rigs

Page 44
The left hand page of the double page spread for the new Tatooine Skiff

Page 45
The right hand page of the double page spread for the new Tatooine Skiff

Page 46
The left hand page of the double page spread for the new A-Wing Fighter

Page 47
The right hand page of the double page spread for the new A-Wing Fighter

Page 48
Assorted boxed items including the Y-Wing Fighter, Max Rebo Band and the Biker Scout Laser Pistol

Page 49
Assorted boxed items including the Imperial Shuttle and Plush Ewoks

Page 50
Store Display Headers plus Planograms for retail stores

Page 51
Larger Planograms. If you've ever wondered what a store full of vintage toys would have looked like, then take a look at these. It almost brings tears to my eyes

Page 66
Attack the Death Star Play Doh set

Page 72
Kenner Preschool featuring the range of Ewoks product available. Includes many recycled items including the Fisher Price Family Tree House, now inhabited by Ewoks

Page 74
Kenner Preschool Planogram including the Ewoks range

Page 75
More Planograms

Page 76
Coloring books including an Ewok version and a Return of the Jedi version

Description by: Dax Riley
Photo: Dax Riley
From the collection of: Dax Riley
Country:United States
Film:Power of the Force
Licensee:Kenner
Year:1985
Category:Catalogs / Retailer


  


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