| Kenner 69185 Hang/Pole Store Display - 'Toy Galaxy' | |
This is the display centerpiece for Kenner's 1978 line of toys, the company's debut Star Wars offering. Its constructed of non-corrugated cardboard and features some pretty nifty graphics showing X-Wing fighters and a couple of explosions.
The display is double-sided; the two sides fold at their junction, creating a hollow cardboard rectangle with a hole in its center.
This hole accommodated a pole, on top of which the display could be mounted for easy viewing. The next year saw the debut of the "Toy Center" slogan, and a refreshed merchandising campaign. This "Toy Galaxy" pole sign was supplanted by a much larger, sturdier header card, with similar dogfight graphics and large "Toy Center" text. According to Kenner documentation, 1,000 of these displays were produced in 1978, though some may have been made previously in 1977, as the presence of the hang/pole display on the presumably earlier "floor merchandiser" suggests.Complete double-sided examples are quite hard to find. It is more common to find cut-down panels of the hang/pole display, i.e. single-sided graphical panels trimmed down from the double-sided units. It's very possible many were trimmed at Kenner. In fact, Kenner documentation suggests that, in 1978, at least 150 of these displays were cut down for use in department-store promotional kits. |
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| Description by: | Ron Salvatore |
| Photo: | Todd Chamberlain |
| From the collection of: | Todd Chamberlain |
| Country: | United States |
| Film: | A New Hope |
| Licensee: | Kenner |
| Year: | 1978 |
| Category: | Store Displays / Toy |
