1981 / Retail Display

Here we have a retail display sample of Kenner Empire Strikes Back product. Compare it to the similar display from the 1979 Toy Fair showroom. Unfortunately, the only store displays present here are the plastic ESB shelftalkers. But there is a pretty neat "Star Wars is Forever" slogan emblazoned on the wall above it. Interestingly, this is a marketing slogan that popped up intermittently throughout Kenner's affiliation with the Star Wars license, most notably on a mail-away poster from the Return of the Jedi era.