N 1984, KENNER’S STAR WARS TOY LINE had been on the market
for over 7 years. With both no fourth movie announced and the
successful marketing of the highly articulated 3¾" GI Joe line,
interest in Star Wars was rapidly declining. In an effort to re-ignite a
diminishing flame, Kenner introduced a new line of Star Wars figures as
well as some from previous years under a new logo and card design. This
new packaging scheme would ultimately reach from the United States to
Europe and South America to Australia. The “Power of the Force”
(POTF) line was born, and as the name suggests, it was meant to imply a
simple message; Star Wars toys would triumph over any competitor.
Unfortunately, the line was shoveled to clearance aisles shortly after its
release, and by the late 1980’s, POTF Star Wars toys were all but
forgotten. Today, with renewed interest in George Lucas’ epic
fantasy, these toys are highly desired collectibles to Star Wars and toy
fans alike.
 |
All images on the site are produced using either Adobe
Photoshop or Aldus Photostyler. If your browser supports Cascading Style Sheets then the fonts
you are seeing are Book Antiqua (serif) and Verdana (sans serif). I
highly recommend using a CSS supporting browser to
view the site although no content is lost if not. While the list of CSS
supporting browsers is currently small, the number is certain to grow. All
POTF pages are validated HTML
4.0 and no proprietary tags are used.
I would also like to thank those without whose valuable contributions this site could not exist. This
website is based and greatly expands upon an article that appears in issue
#24 of The
Star Wars Collector, “The True Power of the Force”, by
Richard Cox and Dan Bradley. |
 |
 |
 |
Abides by the
 |
