In the U.K., Palitoy ran a "Bounty Hunter" promotion. Basically, kids could "capture" the name plates from their action figure packages and mail them in with money to receive their prizes. When it came to these mail-away promotions, Palitoy was much more clever than Kenner. Let's face it, "capturing" your toys is much more glamorous than just cutting out their proofs of purchase. Anyway, this ad pitches that Bounty Hunter promotion. The Vader case was one of the mail-away items.
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