If you haven't noticed, a lot of the ads featured in this gallery pertain to a contest of some kind or another. Those Brits like their contests, apparently. This one is for a set of the first 12 figures issued by Palitoy, the same 12 figures that Kenner debuted with in the U.S. The winners of this prize are printed below the photo.
Looking at the names of these winners, it occurs to me that many of them sound like Star Wars characters themselves. Tomks? Murdo? If you're reading this Murdo, I apologize for poking fun. It's just that your name is ridiculous.