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SW12A Artwork of first 12 figures and the X-Wing, TIE Fighter and Landspeeder vehicles.  It also includes artwork demonstrating how to work the (double) telescoping lightsaber.  The Collector's Action Stand is offered for $2.00 plus 2 Proof of Purchase seals. SW21A
SW12B Additional paragraph is present between the mail-in address and expiration date. It reads: "Collector's Action Stand FREE with proofs-of-purchase from 12 STAR WARS Action Figures." SW12B
SW12C The mail-in offer for the Collector's Action Stand is again present, but now a second paragraph has been added to the directions for operating Luke's saber. The new portion reads: "Pull saber out by tip or push Saber out using slide lever." SW12C
SW20A The bottom third of the card shows new playsets and toys. The prototype forms of the Patrol Dewback and the Droid Factory are shown.
SW20B Same as SW20A, but the photo of the Creature Cantina has been replaced with an image of the production toy (with some paint variation). SW20B
SW20C An advertisement for a free Boba Fett figure is shown in the top 2/3 of the card. The ad shows the rocket being fired. No stickers are present. SW20C
SW20D The free Boba Fett ad is again present, but a solid black, rounded-corner sticker covers the illustration of the firing rocket. SW20D
SW20E The advertisement for the free Boba Fett appears again, but with a rectangular black sticker covering the illustration of the firing rocket. Additionally, a round red sticker extends the offer until 3/31/80. SW20E
SW20F The advertisement for the free Boba Fett appears again, but with a rectangular black sticker covered by a rounded corner, yellow sticker.  The sticker contains details of the Boba Fett character. SW20F
N/A SW20F with round sticker extending the offer until 12/31/80.
SW20G The ad for the free Boba Fett is again present, but a rounded-corner, yellow sticker covers the illustration of the firing rocket. The sticker is imprinted with text introducing the Fett character. SW20G
SW20H Advertisement for a free Boba Fett again appears, but with a rectangular yellow sticker covering the illustration of the firing rocket. This particular example has a round red sticker extends the offer until 3/31/80. SW20H
N/A Another example of the SW20H, this features a square sticker extending the offer until 12/31/80
SW20I A sticker showing an ad for the "SECRET STAR WARS ACTION FIGURE" (Bossk) covers the top 2/3 of the card. It is placed over the previously printed Boba Fett offer. SW20I
SW21A For the first time, Boba Fett appears among the figure photos. As on SW20A, the prototype versions of thePatrol Dewback and Droid Factory are shown. SW21A
SW21B Same as SW21A, only the prototype Patrol Dewback and Droid Factory have been replaced with their production counterparts. SW21B
SW21C Same as SW21A or SW21B, only a sticker appears over the bottom 2/3 of the card which shows an ad for the "SECRET STAR WARS ACTION FIGURE" (Bossk). SW21C
SW21D Same as SW21C, only a sticker appears over the bottom 2/3 of the card which shows an ad for the "SECRET STAR WARS ACTION FIGURE".
SW32 Cardback is the SW12c with a sticker over the bottom 1/3 of the card, which advertises the additional 20 figures then in the line. In all, 32 figures are shown. SW32
ESB21A The first ESB cardback, it nevertheless was not used to package any ESB figures. The back shows only the 21 original SW figures. A printed ad appears on the bottom 1/2 of the card which promotes the "SECRET STAR WARS ACTION FIGURE" (Bossk). ESB21A
N/A ESB21A with rectangular extension sticker until 12/30/80
ESB31A In the lower portions of the card appear advertisements for the Snowspeeder, Millennium Falcon and Imperial Troop Transport. ESB31A
ESB31B Same as ESB31A, only here advertisements for the Hoth Ice Planet Action Playset, Star Destroyer Action Playset, and Darth Vader Collector's Case appear. ESB31B
ESB32A Yoda appears in the upper left corner. The bottom of the card shows images of the Snowspeeder, Millennium Falcon, and The Imperial Attack Base. ESB32A
ESB32B Yoda appears in the upper left corner. Bottom of the card shows images of the Hoth Ice Planet Action Playset, Star Destroyer Action Playset, and Darth Vader Collector's Case.
ESB41A 41 Figures appear, along with an ad for the Action Figure Survival Kit, which is printed on the bottom 1/3 of the card. ESB41A
ESB41B The bottom 1/3 of the card shows photos of the Dagobah Playset, Darth Vader Collector Case, Imperial Tie Fighter, Millenium Falcon, Twin-Pod Cloud Car, and Slave 1. ESB41B
ESB41C The bottom 1/3 of the card shows photos of the Snowspeeder, Mini Rigs, Tauntaun, Turret-Probot Playset, AT-AT, and Imperial Attack Base. ESB41C
ESB41D While the bottom 1/3 of the card is the same as that of ESB41B, the individual pictures of the figures have been replaced by a group photo. ESB41D
ESB41E While the bottom 1/3 of the card is the same as that of ESB41C, the individual pictures of the figures have been replaced by a group photo. ESB41E
ESB45A 45 figure now appear. The bottom 1/3 of the card features an advertisement for the Display Arena. ESB45A
N/A Same as ESB45A, but with the addition of a small rectangular sticker extending the offer for the Display Arena until July 31, 1982 ESB45A with extension sticker
ESB47 47 figures now appear. The bottom 1/3 of the card features an ad for a free 4-LOM action figure. ESB47
ESB48A 48 figures now appear. The lower portions of the card feature photos of the Scout Walker, Taun Taun (with open belly), Wampa, Mini-Rigs and Rebel Transport. ESB48A
ESB48B Same as ESB48A, except in the presence of a sticker, placed over the bottom half of the card, which features an ad for a mail-away Admiral Ackbar figure. ESB48B
ESB48C Similar to ESB48B, but the offer for Admiral Ackbar is now printed on the back of the card. ESB48C
ROTJ48A The first ROTJ cardback, it nevertheless shows only the first 48 SW/ESB figures. An ad for the Nien Nunb figure mail-away is printed on the bottom part of the card. ROTJ48A
ROTJ65A 65 figures are now shown on the back of the card. Images of Logray and Chief Chirpa appear air brushed out in black. The Proof of Purchase is blue in color. ROTJ65A
ROTJ65B 65 figures are now shown on the back of the card. Images of Logray and Chief Chirpa are now unobscured. The Proof of Purchase is green in color. ROTJ65B
ROTJ65C Back shows 65 figures, along with an ad for a free Emperor action figure. ROTJ65C
ROTJ65D Cardback is the same as ROTJ65B, but with a sticker promoting a free Anakin Skywalker sticker covering the bottom 1/3 of card. ROTJ65D
ROTJ77A 77 figures now appear, along with photos of the Rebo Band, Ewok Combat Glider, Ewok Assault Catapult and Rancor Monster. ROTJ77A
ROTJ77B Cardback is the same as ROTJ77A, but with a sticker promoting a free Anakin Skywalker figure covering the bottom 1/3 of card. 77brotj
ROTJ79A 79 figures now appear, along with photos of the Rebo Band, Ewok Combat Glider, Ewok Assault Catapult and Rancor Monster.
ROTJ79B Cardback is the same as ROTJ79A, but with sticker promoting a free Anakin Skywalker sticker covering the bottom 1/3 of the card. ROTJ79B
ROTJ79C A printed version of the free Anakin Skywalker offer now appears on the card.
POTF POTF92
EWOKS EWOKS
Droids DROIDS