The Comprehensive Kenner Store Display Checklist
By Ron Salvatore

The following chart is intended as an overview of the many advertising displays issued in connection with Kenner's Star Wars action figure line, between the years of 1977 and 1986. As such, it does not attempt to reel in the various role-play, plush toy, and other non-action figure displays also issued by Kenner during that time. The two exceptions to this rule are the Micro Collection and Die-Cast lines, which I have included, both because their representatives are few, and because I feel they bear a strong relation to the figure line.

Also included are separate sections for the hand-made, largely one-of-a-kind displays used at the annual Toy Fair conventions in New York City; and for the vast array of unproduced and prototype displays featured at one time or another in various forms of Kenner literature. As they help to convey a sense of how Kenner product was displayed to a very different buying audience--the wholesale buyers at Toy Fair--I think they make an interesting counter-point to the more conventional displays covered here. The unproduced designs, too, provide a more well-rounded sense of the field, by giving us an idea of its evolution, from the early Star Wars pieces, up through those planned for the Power of the Force, Droids, and Ewoks lines.

As you can see, the types and styles of displays produced varied considerably throughout the Star Wars run, making it difficult to lump them into the generalized categories usually preferred for these types of charts. In general, however, vintage Star Wars displays can be seen as encompassing four different, very basic types:

I have not been able to procure decent images of several of the displays documented below. If you have images of these pieces, or information that either conflicts with, or is absent from this chart, please e-mail me at salfamily@aol.com to let me know about it.


I am currently seeking several Kenner display pieces for my personal collection, including the "Collect All 48" 3-Sided Hanger, "Collect All 41" Hanger, and the "Get a Free Boba Fett" Hanger. If you have any Kenner displays at all that you'd consider trading or selling, please e-mail me. Thanks alot.

Title Type Year/Documentation Thumbnail
Star Wars
Early Bird Certificate Display Bin + Header Bin/Header Assembly 1977
12 Action Figure Hanger Hanger 1978
12 Action Figure Header Header 1978
12 Action Figure Display Bin + Header Bin/Header Assembly 1978
3 New Figures Sign Shelf Dangler 1978
"Star Wars is Here" Folding Sign Counter Display c. 1978
SW 20 Action Figure Hanger - "Get A Free Boba Fett" Hanger 1979
SW 20 Action Figure Header - "Get A Free Boba Fett" Header 1979
20 Action Figure Display Bin + Header (Firing Rocket Exposed) Bin/Header Assembly 1979
20 Action Figure Display Bin + Header (Sticker Covering Rocket Mechanism) Bin/Header Assembly 1979
21 Action Figure Hanger - "Collect All 21" Hanger 1979
21 Action Figure Hanger - "Collect All 21" (With Sweepstakes and Secret Figure Offer Stickers) Hanger 1979-1980
21 Action Figure Display Bin + Header Bin/Header Assembly 1979
Toy Area Header Card - "Toy Galaxy" Header 1978
Toy Area Hanger - "Toy Galaxy" Hanger 1978
Toy Area Header Card - "Toy Center" (Die-Cut) Header 1979
Toy Area Hanger - "Toy Center" Hanger 1979
Toy Area Hanger - "Toy Center" (w/ Sweepstakes and Secret Figure Offer Stickers) Hanger 1979-1980
"Toy Galaxy" Shelf-Talker Shelf-Talker (Cardboard) 1978
"Toy Center" Shelf-Talker Shelf-Talker (Cardboard) 1979
Movie Ticket Refund Display Counter Display 1981
Empire Strikes Back
Sweepstakes Shelf-Talker With Forms Shelf-Talker (Cardboard) 1979-1980
32 Action Figure Hanger - "Collect All 32" Hanger 1980
ESB Logo "Foil" Toy Area Header Header 1980
ESB Shelf-Talker - cardboard Shelf-Talker (cardboard) 1980
ESB Shelf-Talker - Flat Plastic Shelf-Talker (Plastic) 1981-1982
ESB Shelf-Talker - Embossed Plastic Shelf-Talker (Plastic) 1981-1982
41 Action Figure Hanger - "Collect All 41" (Style A) Hanger 1981
41 Action Figure Hanger - "Collect All 41" (Style B) Hanger 1981
Yoda Vacu-Form Dimensional Sign Dimensional Hanging Sign 1981
Double-Sided Hoth Battle/Star Destroyer Header (With or Without Mounting Tab) Header 1981
Double-Sided Hoth Battle/Hoth Battle (With or Without Mounting Tab) Header 1981
48 Action Figure 3-sided Hanger - "Collect All 48" Hanger 1982
ESB Logo Metal Toy Area Sign Header 1982
Hoth Battle With Kenner Toys Toy Area Header Header 1982
Return of the Jedi
65 Action Figure Header - "Collect All 65" Header 1983
Toy Area Header - "Toy Center" Header 1983
ROTJ Shelf-Talker Shelf-Talker (Plastic) 1983-1984
4-foot Toy Area Header - Space Battle Artwork Header 1984
Display Stand + Header - "Toy Center" Standee/Header Assembly 1984 Image Not Available
Display Stand + Header - "Collect Them All" Standee/Header Assembly 1984 Image Not Available
79 Action Figure Double-Sided Header - "Collect All 79" Header 1984
Cardboard Shelf-Talker w/ Sweepstakes Forms Shelf-Talker (Cardboard) 1984
Cardboard Shelf-Talker w/ Poster Forms Shelf-Talker (Cardboard) 1984
Cardboard Shelf-Talker w/ Anakin Forms Shelf-Talker (Cardboard) 1984
Cardboard Shelf-Talker w/ Anakin Forms (Larger Size) Shelf-Talker (Cardboard) 1984 Image Not Available
Power of the Force/Droids/Ewoks
POTF Display Stand + Header w/ Coin Offer (Boba Fett) Standee/Header Assembly 1985
Micro Collection/Die-Cast
Micro Collection 3-Sided Hanger Hanger 1982
Micro Collection Shelf-Talker Shelf-Talker 1982
Die-Cast Display Bin + Header Bin/Header Assembly 1978
Unproduced Displays
SW 12 Action Figure Hanger (w/ Kit-Bashed Tusken Raider, Jawa and DSC) Hanger 1978 Toy Fair Catalog--Unproduced
SW 12 Action Figure Header (w/ Kit-Bashed Tusken Raider, Jawa, and DSC) Header 1978 Toy Fair Catalog--Unproduced
SW 20 Action Figure Hanger Mock-Up - "Get A Free Boba Fett" (Shows 12" Doll) Hanger 1979 Jan/Feb Supplemental Catalog--Unproduced
SW 20 Action Figure Header Mock-Up - "Get A Free Boba Fett" (Shows 12" Doll) Header 1979 Jan/Feb Supplemental Catalog--Unproduced
SW 20 Action Figure Hanger - "Get A Free Boba Fett" (Advertises a "Removable Rocket") Hanger 1979 Toy Fair Catalog--Unproduced
SW 20 Action Figure Display Bin + Header (Header Shows Kit-Bashed Boba Fett Prototype) Bin/Header Assembly 1979 Toy Fair Catalog--Unproduced
ESB 21 Action Figure Display Bin + Header Bin/Header Assembly 1980 Pre-Toy Fair Catalog--Unproduced
ESB Sweepstakes Shelf-Talker (Different Design, Without Forms) Shelf-Talker (Cardboard) 1980 Pre-Toy Fair Catalog--Unproduced
ESB 31 Action Figure Hanger - "Collect All 31" Hanger 1980 Toy Fair Catalog--Unproduced
ESB 41 Action Figure Hanger - "Collect All 41" (Alternate Design) Hanger 1981 Toy Fair Catalog--Unproduced
ESB Double-Sided Hoth Battle/Star Destroyer Header (With or Without Mounting Tab) Header 1981 Toy Fair Catalog--Unproduced
ESB Double-Sided Hoth Battle/Rebel Transport Header (With or Without Mounting Tab) Header 1981 Pre-Toy Fair Catalog--Unproduced Image Not Available
ESB Double-Sided Yoda/Vader Hanging Display Hanger 1981 Toy Fair Catalog--Unproduced
ESB 47 Action Figure 3-sided Hanger - "Collect All 47" Hanger 1982 Toy Fair Catalog--Unproduced
ESB Hoth Battle Scene w/ Kenner Toys and Movie Photos Toy Area Header Header 1982 Toy Fair Catalog--Unproduced
POTF Display Stand + Header w/ Coin Offer (Warok) Standee/Header Assembly 1985 Toy Fair Catalog--Unproduced Image Not Available
Ewoks/Droids Display Stand + Header w/ Coin Offer Standee/Header Assembly 1985 Toy Fair Catalog--Unproduced
POTF Logo Toy Area Header Header 1985 Toy Fair Catalog--Unproduced
POTF Shelf-Talker Shelf-Talker 1985 Toy Fair Catalog--Unproduced Image Not Available
Ewoks Logo Toy Area Header Header 1985 Toy Fair Catalog--Unproduced
Ewoks Shelf-Talker Shelf-Talker 1985 Toy Fair Catalog--Unproduced Image Not Available
Droids Logo Toy Area Header Header 1985 Toy Fair Catalog--Unproduced
Droids Shelf-Talker Shelf-Talker 1985 Toy Fair Catalog--Unproduced Image Not Available
Die-Cast Mock-Up Display Bin + Header Bin/Header Assembly 1978 Toy Fair Catalog--Unproduced
Toy Fair Displays
ESB Foam-Core Logo Mock-Up Toy Fair 1980-1982 Toy Fair
ESB Logo Metal Toy Area Sign (silver background) Header 1982 Toy Fair
Micro Collection Foam-Core Logo Mock-Up Toy Fair 1982-1983 Toy Fair
ROTJ Foam-Core Logo Mock-Up Toy Fair 1983-1984 Toy Fair
ROTJ 3-Dimensional "Chrome" Sign Toy Fair 1983-1984 Toy Fair
POTF Foam-Core Logo Mock-Up Toy Fair 1985 Toy Fair
POTF Boba Fett Coin Mock-Up Toy Fair 1985 Toy Fair
POTF Darth Vader Coin Mock-Up Toy Fair 1985 Toy Fair
Droids Thall Joben Coin Mock-Up Toy Fair 1985 Toy Fair
Ewoks Logray Coin Mock-Up Toy Fair 1985 Toy Fair
Ron Salvatore (salfamily@aol.com)